01Independent analytics engineer

Why are decisions still made on gut feel ?

Your dashboards are live. Your team is busy. And yet the numbers don’t quite add up — and nobody fully trusts them. I fix that.

Trusted by
Management One Estée Lauder IBM Hunkemöller PlayKids Ambev
02The Problem

Does this sound familiar?

Your dashboards are slow. Every change request takes days and risks breaking something else. Store managers stopped trusting the numbers and went back to spreadsheets.

Your team knows something is wrong — but fixing one thing breaks two others. Reports don’t match. Stakeholders ask questions nobody can answer confidently. Somewhere underneath all of it, there’s a foundation that was never built properly.

This isn’t a people problem. It’s an architecture problem.

01

Changes that take days

Every dashboard fix requires touching the same logic in ten different places — and someone always forgets one.

02

Numbers nobody trusts

When the data doesn’t match, people stop using it. Decisions go back to gut feel and spreadsheets.

03

A roadmap that’s stuck

Everything you want to build next depends on a foundation that isn’t solid yet.

03The Solution

There’s a better way to work with a data specialist.

Most companies either hire a full-time engineer — which takes months and costs a fortune — or bring in a consultancy that assigns whoever’s available and charges for the privilege.

I do neither. I come in as a senior specialist, work directly inside your environment, fix the foundation properly, and hand everything over when we’re done. No dependency. No ongoing retainer you didn’t ask for. You own everything I build.

“I build it. You own it. I leave.”
— how I work
04The Process

Three steps. No surprises.

  1. STEP 01

    Free call 30 min

    We talk about your situation. I ask questions. You ask questions. If it’s a fit, we move forward. If it’s not, I’ll tell you honestly.

    No prep needed. No pitch deck on my end either.
  2. STEP 02

    Data Stack Audit 1 week

    I spend one week inside your environment — your dbt models, your Looker instance, your pipelines. At the end you get a written assessment of what’s broken, why, and exactly what it would take to fix it. Plus a project proposal with clear scope and price.

    Pricing discussed on the call — deducted from project fee if you proceed.
  3. STEP 03

    The project scoped

    We agree on scope, timeline and price. I build. Weekly check-ins so there are no surprises. At the end I hand over documentation, walk your team through everything, and you’re done with me — in the best possible way.

    Documentation, training and handoff included by default.
05Recent Work

What I’ve built

Case 01

Estée Lauder

Clinique · MAC · Bumble and bumble

Built the full analytics stack supporting their Amazon.com expansion across 7 countries. Star schema modeling, dbt + Airflow pipelines, LookML models and Looker dashboards. Reduced load times and costs by 40%. Migrated Looker Studio reports to Looker Core.

  • −40% load & cost
  • dbt
  • Looker
  • BigQuery
  • Airflow
  • GCP
Case 02

Hunkemöller

European retailer · 1,500+ stores

Refactored broken Looker models and rebuilt the dbt layer for store operations. Grew dashboard adoption from 100 to 1,500+ stores. Integrated visitor counter data to measure store and salesperson productivity. Supported HQ with sales and budget planning.

  • 100 → 1,500 stores
  • dbt
  • LookML
  • Looker
  • BigQuery
Case 03

Management One

Retail planning software

Led full migration of core data pipelines to BigQuery + Dataform + Airflow, rebuilding all business logic from scratch. Coordinated new UI implementation and established a support workflow with weekly reporting for the business team.

  • Full migration
  • BigQuery
  • Dataform
  • Airflow
06Why Not Just Hire Someone

Why not just hire someone full-time?

Full-time hire Data consultancy FelipeIndependent specialist
Time to start 2–3 months Weeks of scoping 1 week
Who shows up Unknown until hired Whoever’s available Me, personally
Industry experience Maybe Unlikely 15 years, hands-on
Stack fit Learns on the job Generic dbt · Looker · BigQuery
You own the output Yes Sometimes Always
Cost $120k+/yr all in High + overhead Fixed project fee
Risk High Medium Low — defined scope
07Services

Three ways to work together

02

Hybrid

Best for teams with an internal engineer who needs a senior lead.

I set up the core architecture and build the first area. Your engineer handles the rest with my guidance and code reviews. Faster, more affordable, and your team learns in the process.

Pricing on request — book a call to discuss.
03

Advisory

Best for teams who have capacity but need senior oversight.

I meet with your team weekly, review architecture decisions, unblock problems, and prevent expensive mistakes. You hire the engineers. I make sure they build it right.

Monthly retainer · 30-day notice to end. Pricing on request.
08Not sure where to start

Start with a Data Stack Audit.

One week. I come into your environment and do a full assessment of your dbt models, Looker instance, and data pipelines. At the end you get:

  • 01A written report of what’s broken and why.
  • 02Specific recommendations prioritized by impact.
  • 03A project proposal with clear scope, timeline and price.
Book a free call to discuss the audit
Investment

Discussed on the call.

Deducted in full from your project fee if you proceed within 30 days.

You walk away with clarity regardless of what you decide next.

09About

Who I am

I’m Felipe Bonzanini, an independent analytics engineer based in Brazil, working with US and European companies remotely.

I’ve been in data since 2010 — starting as a DBA at IBM supporting American Express and Panasonic, moving through BI and engineering roles at AMARO and Ambev, and spending nearly three years at Toptal as a Technical Account Manager working directly with 700+ companies across industries.

That last part matters more than it sounds. Most engineers are good at building things. Fewer are good at understanding what actually needs to be built and why. Working with that many clients taught me to ask better questions, earn trust quickly, and translate between what the business needs and what the data team can deliver.

I work on a small number of projects at a time so I can give each one proper attention. If the timing works and the problem is interesting, let’s talk.

Tools I use daily
dbt Looker / LookML BigQuery Snowflake Airflow Python Dataform Airbyte GCP SQL
10FAQ

Frequently asked questions

I’m an individual specialist. When you work with me, you get me — not a junior assigned to your account. That’s the point.
Possibly. My core stack — dbt, Looker, BigQuery, Snowflake — works across industries. The architecture problems I solve are universal. Book a call and we’ll find out quickly.
Always. Everything I build lives in your repositories, your environment. There’s no lock-in and no ongoing dependency on me unless you want it.
It happens. We handle it honestly — if something meaningful changes we’ll discuss it and adjust. I don’t do surprise invoices.
I’m in Brazil (GMT−3), which overlaps comfortably with US East Coast mornings and European afternoons. Most of my current clients are US or European based.
That’s what the Advisory option is for. A monthly retainer, weekly check-ins, 30-day notice to end. Clean and flexible.
11Let’s talk

Ready to fix the foundation?

Book a free 30-minute call. We’ll talk about your situation, and I’ll tell you honestly if I can help.

No pitch. No pressure. Just a conversation.

Book a call